Frequently Asked Questions

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Platform Overview
Modules & Publishing
Data & Integration
Donor Experience & Security
Pricing & Contracts
Onboarding & Support

Platform Overview

What is Mythos?

Mythos is a platform designed specifically for donor relations and advancement teams to create highly personalized donor communications at scale—in print and digital formats, from proposals and gift agreements, to endowment and annual reports, to acknowledgements and thank yous. It streamlines the entire process from content collection and management through publishing and distribution, replacing disconnected tools and manual workflows with a single, integrated set of tools.

What types of communications can Mythos produce?

Mythos is frequently used for high-volume communications like endowed and restricted fund reports, but its templating and content management tools support a wide range of communications: donor proposals, acknowledgment letters, giving society reports, annual reports, cultivation communications, scholarship student profiles, faculty and research updates, birthday and first-time donor recognition pieces, gift receipts, and personalized video messages. If it’s a donor communication, Mythos can help you create and deliver it.

Can Mythos be used for more than just restricted gift reporting?

Yes. While stewardship reporting is the most common starting point, many customers expand into proposals, acknowledgment letters, cultivation communications, annual fund communications, giving society reporting, and more. Mythos’s data-driven approach and content library make it easy to repurpose stories and content across communication types.

Can Mythos handle multi-fund donor reporting?

Yes. Multi-fund reporting is common across our customer base. Mythos’s approach to variable data and responsive templates makes it straightforward to organize and present multi-fund content within a single donor report—and you have full control over how that content is structured and displayed.

Can Mythos be used for alumni engagement?

Yes. Mythos’s content collection, story management, and publishing tools work for any audience, not just donors. Institutions use Mythos to create alumni newsletters, event communications, survey-driven engagement, and personalized digital experiences for alumni populations.

Modules & Publishing

How is Mythos organized?

Mythos is modular. Every engagement includes the Library module (content collection and management), and you add publishing modules based on how you want to deliver communications. Publishing options include the Dynamic PDF Publisher for print-ready reports, PDF Sites for secure online PDF delivery, Dynamic Sites for interactive web-based donor experiences, and Static Sites for one-to-one and one-to-many digital communications. Any module can be added at any time during

What is the difference between PDF Sites, Static Sites, and Dynamic Sites?

PDF Sites deliver your PDF documents through secure, branded microsites—donors view or download their reports online. Static Sites give individual team members an easy-to-use tool for creating one-to-one or one-to-many digital communications (proposals, cultivation pieces, thank-you videos, giving society reports) without requiring a data upload. Dynamic Sites are fully interactive, data-driven web experiences that pull in stories, financial data, video, and other content dynamically based on each donor’s profile—published at scale, similar to how the PDF Publisher works for print.

Is Static Sites included with my engagement?

The Static Sites module is included at no additional cost when your engagement includes either PDF Sites or Dynamic Sites. It is not included if your engagement is limited to the Dynamic PDF Publisher only.

Can the Mythos publishing tools create one-off communications, or just mass campaigns?

Both. The PDF and website publishing tools give you the ability to create single communications tailored to an individual recipient as well as data-driven campaigns at scale. Static Sites is specifically designed for one-to-one communications that your team members can create without any data upload.

Can Mythos automate the sending of transactional communications?

Yes. Using the Mythos API or file upload, responsive templates can be configured to send communications on a schedule based on upload timing or a data point in the feed. For example, Mythos can be configured to automatically send a personalized welcome or thank you communication after a donor makes their first gift.

Data & Integration

Does Mythos work with data from my institution’s systems (Salesforce, Blackbaud, Ellucian, etc.)?

Yes. Mythos is data agnostic. You don’t need to change, flatten, merge, or restructure your data to make it work with the platform. Mythos adapts and maps to your data’s format and structure through the Mythos Data Map. Since 2012, we have not encountered a data format that Mythos cannot work with.

How does data get into Mythos?

You have two options—data upload or integration via the Mythos API. The most common starting point is data upload which involves uploading one or more data (e.g., CSV or Excel) files with one or multiple worksheets. As long as there is a shared identifier across worksheets (such as a fund ID or donor ID), the Mythos Data Map relates the data automatically. Your data layout is configured once during onboarding, and from that point on you upload your file and Mythos does the rest. For institutions ready for deeper integration, every component of Mythos also has an API available.

Can Mythos integrate with Salesforce or other CRMs?

Yes. Mythos is API-first, and the Mythos team has deep integration experience across many CRM platforms, including multiple Salesforce environments. Because every CRM implementation is configured differently, we take a consultative approach—starting with a scoping conversation to understand what data should flow between systems, in which direction, and triggered by what events. From there, our team designs and builds the integration to fit your specific environment. We recommend starting this conversation after you’ve selected your engagement option and progressed through onboarding.

Donor Experience & Security

How do donors access their reports and communications?

For private sites, donors go through a simple two-factor authentication process: they receive a personalized email or 6-digit code (sent through Mythos), and either enter the code they received or they receive a second email with a secure login link. No password is required. The link and code expires after one use or within 24 hours.

Mythos also offers unsecured site options—completely open sites or open but personalized sites (PURL sites)—for communications that don’t contain private information but still benefit from personalization.

How does Mythos keep my institution’s data safe and secure?

Mythos is SOC 2 Type II compliant and ISO 42001 certified. Mythos employs a comprehensive, multi-layered security strategy including multiple third-party services for ongoing monitoring and testing. Donor-facing sites are protected by two-factor authentication, and no passwords are stored or managed. You can learn more and request specific documentation from the Mythos Security Center.

Pricing & Contracts

How does Mythos pricing work?

Mythos is modular, so you choose the combination of modules that fits your current needs and can add more over time and at any time during your contract. Each module has a one-time setup fee and an annual subscription price. All content (including video), users, surveys, stories, survey responses, and emails are unlimited within each module. The only variable is publishing volume—we offer tiered volume licenses so you can align pricing to your actual print and/or digital output and adjust as your needs change.

Are there per-user fees or usage charges?

No. Mythos includes unlimited users, unlimited content (including video, images, and files), unlimited surveys, and unlimited stories. You won’t encounter surprise usage charges.

What is the standard contract term?

The standard contract is a 3-year term with automatic one-year renewals. Shorter terms are available with additional fees: 10% of total engagement for a 1-year term, or 5% for a 2-year term.

Are there other contractual considerations to keep in mind?

Standard engagements assume a Mythos security review (SOC 2 attestation, etc.). Fees may apply for custom institution-based reviews such as HECVAT. Template updates and maintenance after initial onboarding setup are available at an ad hoc hourly rate. Printing services are available but quoted separately. And a draft MSA can be shared for legal review in parallel with your evaluation—pricing and module selections are finalized in the SOW once you’ve selected your engagement scope.

Onboarding & Support

How long does setup, training, and onboarding take?

Onboarding is tailored to your team, your timeline, and your first project. There is no prescribed schedule. Most teams are fully effective on the platform in 8–12 weeks, though it varies based on modules, template complexity, and how quickly your team wants to move.

Can we start training and implementation at the same time?

Yes, that’s how every Mythos onboarding works. Your dedicated Client Success team applies training directly to your first real project, so your team learns Mythos by doing real work with real data. By the end of that first project, your team is trained and has produced a real deliverable.

How many people on my team do I need to use Mythos effectively?

We have teams of one getting maximum value from the platform. We also have teams of hundreds using the platform across the entire advancement operation. Mythos is designed to streamline the entire process so small teams get just as much return as large teams. Our customers consistently tell us that Mythos is like adding two or more people to their team.

What is the IT or Advancement Services lift to get Mythos up and running?

Minimal. There are two technical setup items: Single Sign-On configuration and top-level domain setup. Both are straightforward configurations using Mythos’s in-app settings and documentation, and our support team will provide live, one-on-one assistance or handle the setup for you if needed.

What kind of ongoing support does Mythos provide?

Every engagement includes a dedicated Client Success team that you’ll know by name. Beyond onboarding, Mythos offers ongoing training and live support, as well as access to the Mythos User Community. The Mythos community is our network of advancement, donor relations and stewardship professionals who share ideas, feedback, and best practices. Mythos also offers Mythos Studio, a strategic advisory service for process optimization, custom design, brand integration, and expanding your use of the platform beyond stewardship.

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