Scaling personalized stewardship with efficiency and impact

Bethany Winslow, Director of Development at Maine Health, leads a team responsible for stewarding scholarship donors, managing content across multiple service lines, and navigating a complex system integration involving nine different philanthropy shops across their healthcare system.

Maine Health's philanthropy team supports the Maine Track program—a partnership with Tufts University School of Medicine that provides scholarships to Maine students pursuing medical careers. With donors spanning older demographics, the team needed a solution that could bridge the print-to-digital divide while maintaining quality and consistency across both formats.

Building capacity across a healthcare system

Maine Health recently underwent a significant transformation: centralizing nine different philanthropy shops across their hospital system. As the largest team, they now serve as a resource hub for the entire system.

“That's one thing that I'm really looking at Mythos for—teams is just right because we need to give the local hospital their autonomy of voice while keeping everything consistent,” Bethany explained. “They need to be on brand, and they need the resources that we have—the content, resources, etc.—but we don't have the staffing to individualize for them.”

Now, distributed ownership with centralized control. Local hospitals can maintain their voice and relationships while leveraging shared resources, templates, and brand standards managed through Mythos. “I like that ability to allow our partners to post, to still have ownership for the greater purpose that we're trying to serve,” said Bethany.

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From manual processes to centralized storytelling

“We needed to be able to produce online, but go to print as well. We're the oldest state in the nation, and our donors are along that line. We have a number of people who just prefer print—they're not going online.”

Maine Health initially adopted Mythos specifically for its print-to-digital flexibility. The team creates annual reports for Maine Track scholarship donors, telling the stories of medical students who are choosing to return to Maine and practice in rural communities—the core mission of the program.

But the value quickly expanded beyond donor reporting. “One thing that we really like about Mythos is being able to put our content into one place, tag it so that we can find it for multiple purposes. That has just really helped us.”

The centralized content library proved essential when stories needed to serve multiple audiences. A medical student might have cardiovascular service line relevance while also being featured in scholarship communications. With Mythos, the team could efficiently cross-reference and repurpose content without duplication.

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Expanding beyond annual reports

While Maine Health initially focused on scholarship reporting, they're now expanding into new use cases:

Proposals and major gifts—Building templates for prospect communications and gift proposals

Cross-departmental collaboration—Annual giving, specific purpose gifts, and unrestricted funds all finding ways to report impact through a unified platform

Service line integration—Cardiovascular, oncology, and other clinical areas accessing relevant donor stories and outcomes

System-wide communication—Nine hospitals sharing content while maintaining local authenticity

The natural language search capabilities in development will further enhance discoverability as the content library grows across thousands of stories spanning the entire system.

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From operational burden to strategic capability

Bethany’s team no longer spends time recreating content, coordinating across nine separate systems, or manually adapting stories for different formats. Instead, they’re doing what they came to healthcare philanthropy to do: building relationships and telling the stories of medical students committed to serving Maine’s rural communities.

“Being able to put our content into one place, tag it so that we can find it for multiple purposes—that has just really helped us,” Bethany says. It’s an understated description of a fundamental shift: from operational burden to strategic capability.

Whether it’s a printed annual report for a longtime scholarship donor, a digital proposal for a major gift prospect, or service line communications spanning cardiovascular to oncology programs, Maine Health’s stories work as hard as their advancement team does. And with nine hospitals now sharing that capability, the impact multiplies across the entire system.