Delivering donor reports digitally is an increasingly popular trend in the nonprofit and higher education fundraising, donor relations, and stewardship world. More and more organizations are looking for ways to share the impact of their work with donors in an individually personalized and engaging way online—one that also provides much more insights than print reporting into the level of engagement that they are getting from their reporting.
By using Mythos, organizations can more easily collect and share their stories of impact with donors, providing them with real-time—or at a minimum, more frequent—updates on the impact of their contributions.
In this post, I’ll explore the benefits of digital donor reporting, how Mythos can help organizations migrate from PDFs and print to digital reporting (or maintain an appropriate mix of print and digital, as the case may be), and what we’ve seen as the best strategy and approach for implementing and delivering donor reports in a microsite experience.
One of the key advantages of sending donor reports digitally is that it can empower organizations to share real-time or at a minimum more frequent updates with donors on the impact of their contributions. This can help to foster deeper relationships with donors and make them feel more invested in the organization’s mission and vision.
In addition, digital donor reporting allows organizations to tailor their communications to the interests and preferences of each individual donor, increasing engagement and cultivating further investment in the organization’s cause.
Another key advantage of reporting to donors via a digital experience is the analytics that can be measured and reported about donor engagement with the report content. Whether that’s visits, clicks, time spent, or the lack thereof, donor relations and stewardship teams can gain valuable insights into what is engaging donors the most and use that information to further tailor the content in the future or as a means of triggering automated or informed follow ups with each donor.
Mythos is a platform that provides a range of tools that streamline the donor and gift reporting process—from collecting various types and formats of content via dynamic, data-driven, smart surveys; automatically organizing that content based on donor interest or for workflow optimization; managing the content efficiently with search, review, editing, and approval features; and then publishing that content into highly personal and relevant story-based reports and communications—whether that’s in PDF or website format.
Mythos is designed and built specifically for higher education and nonprofit Advancement, Donor Relations, and Stewardship teams looking to more effectively and efficiently manage the donor reporting process. With Mythos publishing tools and its intelligent donor reporting and communications software templates, organizations can create PDF-based reports or incorporate more digital communications, including donor reporting, or implement a strategy for migrating from print to digital donor reporting.